Apply marketing principles in agriculture Level 2

Learners will understand the importance of the application of business principles in agricultural production with specific reference to marketing.

They will be able to operate farming practices as businesses and will gain the knowledge and skills to move from a subsistence orientation to an economic orientation in agriculture. Knowledge and skills to access mainstream agriculture through a business-orientated approach to agriculture will be gained by farmers.

Competent learners will be fully conversant with agricultural business practices and aspects of financial analysis as to provide the environment for the application of quality practices and thus strengthen agricultural practices in general.