Being able to sell with solely words, regardless of where you’re physically located, is the most powerful skill you can have.

Possessing copywriting skills and access to the internet means you can succeed from anywhere.

As an entrepreneur, you don’t even need to do the writing yourself.

But understanding the art and science of effective copy is the thing that allows you to direct your content, copy, marketing strategy, and even your product and service development.

When you know why and how people buy, you’ve got more power than you know. As long as you never lose focus on the buyer.